Privacy policy

Data protection

We have drawn up this data protection declaration (version 16.07.2020-311195253) to explain to you, in accordance with the provisions of the basic data protection regulation (EU) 2016/679, what information we collect, how we use data and what decision-making options you have as a visitor to this website.

Unfortunately it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simple and clear as possible.

 

Automatic data storage

When you visit websites today, certain information is automatically created and stored, including on this website.

When you visit our website as you are doing right now, our web server (computer on which this website is stored) automatically saves data such as

  • the address (URL) of the accessed web page
  • Browser and browser version
  • the operating system used
  • the address (URL) of the previously visited page (referrer URL)
  • the host name and IP address of the device from which access is made
  • Date and time

in files (web server log files).

Usually web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but cannot exclude the possibility that this data may be viewed in the event of illegal behaviour.

 

Cookies

Our website uses HTTP cookies to store user-specific data.
In the following we explain what cookies are and why they are used so that you can better understand the following privacy policy.

What exactly are cookies?

Whenever you surf the Internet, you use a browser. Some well-known browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

There is one thing that cannot be dismissed: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, quasi the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the “user-related” information back to our site. Thanks to the cookies, our website knows who you are and offers you your accustomed standard settings. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner sites (e.g. Google Analytics). Each cookie is unique because each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, trojans or other “pests”. Cookies also cannot access information on your PC.

This is how cookie data can look like, for example:

  • Name: _ga
  • Expiry period: 2 years
  • Usage: Differentiation of website visitors
  • Example value: GA1.2.1326744211.152311195253

A browser should support the following minimum sizes:

  • A cookie should be able to contain at least 4096 bytes
  • At least 50 cookies should be able to be stored per domain
  • A total of at least 3000 cookies should be able to be stored

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point we would like to briefly discuss the different types of HTTP cookies.

You can distinguish 4 types of cookies:

Essential Cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user places a product in the shopping cart, then continues surfing on other pages and only proceeds to checkout later. These cookies do not delete the shopping cart, even if the user closes his browser window.

Functional cookies
These cookies collect information about user behaviour and whether the user receives any error messages. In addition, these cookies also measure the loading time and the behaviour of the website with different browsers.

Target-oriented cookies
These cookies ensure a better user experience. For example, entered locations, font sizes or form data are stored.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very practical, but also very annoying.

Usually the first time you visit a website, you will be asked which of these types of cookies you wish to accept. And of course this decision is also stored in a cookie.

How can I delete cookies?

How and whether you want to use cookies is up to you. Regardless of which service or website the cookies come from, you always have the option of deleting cookies, allowing them only partially or deactivating them. For example, you can block third-party cookies, but allow all other cookies.

If you want to find out which cookies have been stored in your browser when you change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether or not you wish to accept it. The procedure varies depending on the browser. The best thing to do is to look for the instructions in Google using the search term “Delete Chrome cookies” or “Disable Chrome cookies” in the case of a Chrome browser, or replace the word “Chrome” with the name of your browser, e.g. Edge, Firefox, Safari.

What about my privacy?

The so-called “cookie guidelines” have been in place since 2009. These state that the storage of cookies requires your consent. Within the EU countries, however, there are still very different reactions to these guidelines. In Germany the Cookie Guidelines have not been implemented as national law. Instead, the implementation of this directive was largely carried out in § 15 para.3 of the German Telemedia Act (TMG).

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Storage of personal data

Personal information that you submit to us electronically on this website, such as your name, e-mail address, postal address or other personal information when submitting a form or comments on the blog, together with the time and IP address, will only be used by us for the purpose stated in each case, will be kept securely stored and will not be disclosed to third parties.

We use your personal data therefore only for communication with those visitors who expressly wish to contact us and for processing the services and products offered on this website. We will not pass on your personal data without your consent, but we cannot exclude the possibility that this data may be viewed in the event of unlawful behaviour.

If you send us personal data by e-mail – thus off this website – we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data by e-mail without encryption.

According to Article 6 paragraph 1 a DSGVO (lawfulness of processing), the legal basis is that you give us your consent to process the data you have entered. You can revoke this consent at any time – an informal e-mail is sufficient; you will find our contact details in the imprint.

Rights under the basic data protection regulation

In accordance with the provisions of the DSGVO, you are basically entitled to the following rights:

  • Right of rectification (Article 16 DSGVO)
  • Right of cancellation (“right to be forgotten”) (Article 17 DPA)
  • Right to restrict processing (Article 18 DSGVO)
  • Right of notification – Obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 DPA)
  • Right to data transferability (Article 20 DSGVO)
  • Right of objection (Article 21 DSGVO)
  • Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 DPA)

If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).

Evaluation of the visitor behaviour

In the following data protection declaration we inform you whether and how we evaluate data of your visit to this website. The evaluation of the collected data is usually anonymous and we cannot deduce your identity from your behaviour on this website.

You can find out more about how to object to this evaluation of visit data in the following data protection declaration.

 

TLS encryption with https

We use https to transmit data tap-proof on the Internet (data protection through technology design article 25 paragraph 1 DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transmission security by the small lock symbol in the upper left corner of your browser and the use of the https scheme (instead of http) as part of our Internet address.

 

Google Maps Privacy Policy

We use Google Maps from Google Inc. for our website, and Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. With Google Maps we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transferred to Google and stored on Google’s servers. Here we will go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can stop it.

 

What is Google Maps?

Google Maps is an Internet map service of the company Google. With Google Maps, you can search online for exact locations of cities, sights, accommodations or businesses using a PC, tablet or app. If companies are represented on Google My Business, additional information about the company is displayed next to the location. To display directions, map sections of a location can be embedded into a website using HTML code. Google Maps shows the surface of the earth as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.

Why do we use Google Maps on our website?

All our efforts on this site are aimed at providing you with a useful and meaningful time on our website. Through the integration of Google Maps we can provide you with the most important information about various locations. You can see at a glance where we have our headquarters. The route description always shows you the best or fastest way to reach us. You can call up the directions for routes by car, public transport, on foot or by bicycle. For us the provision of Google Maps is part of our customer service.

Which data is stored by Google Maps?

In order for Google Maps to offer its service in its entirety, the company must collect and store data about you. This includes the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the start address entered will also be saved. However, this data storage happens on the websites of Google Maps. We can only inform you about it, but we cannot influence it. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behaviour. Google uses this data primarily to optimise its own services and to provide individual, personalised advertising for you.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ311195253-5
Purpose: NID is used by Google to adapt advertisements to your Google search. Google uses the cookie to “remember” your most frequently entered search queries or your previous interaction with ads. So you always get customized ads. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.
Expiration date: after 6 months

Note: We cannot guarantee the completeness of the data stored. Especially when using cookies, changes can never be ruled out. In order to identify the cookie NID, a separate test page was created where only Google Maps was integrated.

How long and where is the data stored?

The Google servers are located in data centers around the world. However, most servers are located in America. For this reason, your data is also increasingly stored in the USA. Here you can find out exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Google distributes the data on different data carriers. This means that the data can be accessed more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. If, for example, there are problems with the Google hardware or a natural disaster paralyses the servers, the data is still protected.

Google stores some data for a specified period of time. For other data, Google only offers the option to delete it manually. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months respectively.

How can I delete my data or prevent data storage?

With the automatic deletion of location and activity data introduced in 2019, location and web/app activity information is stored for either 3 or 18 months, depending on your decision, and then deleted. You can also manually delete this data from your history at any time using your Google Account. If you want to completely stop your location tracking, you’ll need to pause the Web and App activity section of your Google Account. Click ‘Data and personalization’ and then click the ‘Activity setting’ option. Here you can turn activity on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works slightly differently. The following instructions show you how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you want to allow it or not.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. If you want to learn more about Google’s data processing, we recommend that you read the company’s own privacy policy at https://policies.google.com/privacy?hl=de.

 

Google Fonts Privacy Policy

On our website we use Google Fonts. These are the “Google fonts” of the company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

You do not need to sign in or set a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google Account, you don’t need to worry about your Google Account information being submitted to Google while using Google Fonts. Google tracks the use of CSS (Cascading Style Sheets) and the fonts used and stores this information securely. We’ll be taking a closer look at what exactly this data storage looks like.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google makes available to its users free of charge.

Many of these fonts are published under the SIL Open Font License, while others are published under the Apache license. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts we can use fonts on our own website, but we don’t have to upload them to our own server. Google Fonts is an important component to keep the quality of our website high. All Google fonts are automatically optimized for the web, which saves data volume and is a great advantage especially for use with mobile devices. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can visually distort some texts or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So we use Google Fonts to make our entire online service as beautiful and consistent as possible.

Which data is stored by Google?

When you visit our website, the fonts are reloaded via a Google server. This external call transfers data to the Google servers. In this way, Google also recognises that you or your IP address are visiting our website. The Google Fonts API was developed to reduce the use, storage and collection of end user data to what is necessary for the proper provision of fonts. By the way, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software sector.

Google Fonts securely stores CSS and font requests at Google and is therefore protected. Google can use the collected usage figures to determine how well the individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in Google Fonts’ BigQuery database. Entrepreneurs and developers use Google’s BigQuery web service to examine and move large amounts of data.

However, it should also be noted that each Google Font request automatically sends information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers. Whether this data is also stored cannot be clearly determined or is not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This allows us to use the fonts using a Google style sheet. A stylesheet is a style template that allows you to easily and quickly change, for example, the design or font of a web page.

The font files are stored by Google for one year. Google’s goal is to improve the loading time of web pages. When millions of web pages link to the same fonts, they are cached after the first visit and reappear immediately on all other web pages visited later. Sometimes Google updates font files to reduce file size, increase language coverage and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is called up. To delete this data prematurely, you must contact Google support at https://support.google.com/?hl=de&tid=311195253. In this case you only prevent data storage if you do not visit our site.

Unlike other web fonts, Google allows us unlimited access to all fonts. So we have unlimited access to a sea of fonts and can thus get the most out of our website. You can find out more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=311195253. Although Google addresses privacy issues there, it doesn’t provide really detailed information about data storage. It’s relatively difficult to get really detailed information about data storage from Google.

You can also find out which data is generally collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/.

 

Adobe Fonts Privacy Policy – Adobe Fonts for Adobe Applications

What information does the Adobe Fonts service collect when used with Adobe applications?

To make the Adobe Fonts service available in Adobe applications, Adobe may collect information about how fonts are used with those applications, such as the font used when a document is opened with the font and when a font is applied to a document. Adobe Fonts does not capture the content of documents using the fonts.

How does Adobe Fonts use the information it collects?

Adobe uses the information collected in Adobe applications to provide the Adobe Fonts service. For example, this information is used to calculate and pay usage fees to the font manufacturers whose fonts are used, and to install and uninstall fonts based on their usage. We share aggregated reports with font manufacturers, but we do not share your personal information with font manufacturers. 

 

 

Adobe Fonts for Websites

How does the Adobe Fonts service for websites use cookies?

We use cookies in accordance with our privacy policy when providing the Adobe Fonts website (fonts.adobe.com).

In the course of providing the Adobe Fonts service to websites, we do not place or use cookies on websites to deliver our fonts.

 

What information is collected by the Adobe Fonts service for websites?

In order to provide the Adobe Fonts service to websites, Adobe may collect information about the fonts or typefaces that are provided for your website. This information is used for billing and compliance purposes and may include the following:

 

  • provided fonts
  • ID of the web project
  • JavaScript version of the web project (string)
  • Type of web project (string “configurable” or “dynamic”)
  • Embedding type (whether you use the JavaScript or CSS embed code)
  • Account ID (identifies the customer from whom the web project originates)
  • Service that provides the fonts (for example, Adobe Fonts)
  • Server that provides the fonts (for example, Adobe Fonts server or corporate CDN)
  • Host name of the page on which the fonts are loaded
  • The time it takes the web browser to download the fonts
  • The time from downloading the fonts with the web browser to applying the fonts
  • Whether an ad blocker is installed to determine whether the ad blocker is interfering with the proper tracking of page views
  • Operating system and browser version

How does the Adobe Fonts service for websites use the information it collects?

Adobe uses the information collected by websites that use Adobe Fonts to provide the Adobe Fonts service and to diagnose delivery or download issues. This information is also used to pay and fulfill Adobe’s agreements with the font manufacturers whose fonts are used. We share aggregated reports with font manufacturers and may confirm to a font manufacturer that you have a valid license from Adobe, but we do not otherwise share your personal information with font manufacturers.

 

Source for the use of Adobe Fonts: https://www.adobe.com/de/privacy/policies/adobe-fonts.html

 

 

Google Analytics Privacy Policy

On our website we use the analysis tracking tool Google Analytics (GA) of the American company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics enable us to better tailor our website and services to your needs. In the following we will go into more detail about the tracking tool and inform you above all about what data is stored and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool that is used for traffic analysis of our website. To make Google Analytics work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you perform on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we get reports about your user behaviour. These reports can include the following:

  • Target group reports: Through target group reports we get to know our users better and know more precisely who is interested in our service.
  • Advertisement Reports: Advertisement reports make it easier for us to analyze and improve our online advertising.
  • Acquisition reports: Acquisition reports give us helpful information on how we can get more people interested in our service.
  • Behavioral Reports: Here we learn how you interact with our website. We can track which path you take on our site and which links you click on.
  • Conversion reports: Conversion is the name of a process in which you carry out a desired action based on a marketing message. For example, when you go from being a mere website visitor to a buyer or newsletter subscriber. These reports help us to learn more about how our marketing activities are received by you. This is how we want to increase our conversion rate.
  • Real-time reports: Here we always know immediately what is happening on our website. For example, we see how many users are reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested.

Which data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This allows Google Analytics to recognize you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles in the first place.

Labels such as cookies and app instance IDs measure your interactions on our site. Interactions are all types of actions you perform on our site. If you also use other Google systems (such as a Google account), data generated by Google Analytics may be linked to third-party cookies. Google does not pass on any Google Analytics data unless we, as the website operator, give permission to do so. Exceptions may be made if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152311195253-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to differentiate between website visitors.
Expiration date: after 2 years

Name: _gid
Value: 2.1687193234.152311195253-1
Purpose: The cookie is also used to differentiate between website visitors.
Expiration date: after 24 hours

Name: _gat_gtag_UA_<property-id>
value: 1
Purpose: Used to lower the request rate. If Google Analytics is provided via the Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
Expiration date: after 1 minute

Name: AMP_TOKEN
Value: not specified
Purpose: The cookie has a token with which a User ID can be retrieved from the AMP Client ID Service. Other possible values indicate a logoff, a request or an error.
Expiration date: after 30 seconds up to one year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: With this cookie you can track your behaviour on the website and measure performance. The cookie is updated each time information is sent to Google Analytics.
Expiration date: after 2 years

Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate.
Expiration date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated each time new data or information is sent to Google Analytics.
Expiration date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to establish new sessions for returning visitors. This is a session cookie and is only stored until you close the browser.
Expiration date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came to our website from. This may have been another site or an advertising campaign.
Expiry date: after 6 months

Name: __utmv
Value: not specified
Purpose: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
Expiry date: after 2 years

Note: This list cannot claim to be complete, as Google constantly changes the choice of its cookies.

Here we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heat maps. With Heatmaps you can see exactly those areas that you click on. This way we get information where you are “on the road” on our site.

Session duration: Google defines session duration as the time you spend on our site without leaving the site. If you’ve been inactive for 20 minutes, the session ends automatically.

Bouncerate: A bouncer is when you view only one page on our website and then leave our website.

Account creation: When you create an account or place an order on our website, Google Analytics collects this information.

IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.

Location: The IP address can be used to determine the country and your approximate location. This process is also known as IP location determination.

Technical information: Technical information includes your browser type, Internet service provider, and screen resolution.

Source of origin: Google Analytics or us. Of course, we are also interested in which website or which advertisement brought you to our site.

Other data includes contact details, any ratings, playing media (e.g. when you play a video on our site), sharing content via social media or adding to your favorites. This list does not claim to be exhaustive and serves only as a general orientation for data storage by Google Analytics.

How long and where is the data stored?

Google has distributed your servers around the world. Most servers are located in America and therefore your data is usually stored on American servers. Here you can find out exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on different physical media. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. In every Google data centre there are appropriate emergency programs for your data. For example, if Google’s hardware fails or natural disasters paralyze servers, the risk of service interruption at Google remains low.

Google Analytics has a standard retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option of choosing the retention period for user data ourselves. We have five options for this:

  • Deletion after 14 months
  • Cancellation after 26 months
  • Cancellation after 38 months
  • Deletion after 50 months
  • No automatic deletion

When the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Reporting results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can use the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates data collection by Google Analytics.

If you basically want to deactivate, delete or manage cookies (independent of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311195253. We hope we have been able to provide you with the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics IP anonymization

We have implemented the IP address anonymisation of Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of local data protection authorities if they prohibit the storage of the complete IP address. The anonymization or masking of the IP address takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is saved or processed.

More information on IP anonymization can be found at https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics reports on demographic characteristics and interests

We have enabled the advertising reporting features in Google Analytics. The demographic and interest reports include information about age, gender and interests. This allows us to get a better picture of our users without having to associate this information with individual people. You can learn more about the advertising features at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can stop using the activities and information of your Google Account by selecting the checkbox under “Advertising settings” on https://adssettings.google.com/authenticated.

Google Analytics deactivation link

If you click on the following deactivation link, you can prevent Google from recording further visits to this website. Attention: Deleting cookies, using the incognito/private mode of your browser, or using another browser will result in data being collected again.

Disable Google Analytics

Google Analytics add-on for data processing

We have concluded a direct customer agreement with Google for the use of Google Analytics by accepting the “data processing addendum” in Google Analytics.

More about the data processing add-on for Google Analytics can be found here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Google Analytics Google Signals Privacy Policy

We have activated the Google signals in Google Analytics. This updates existing Google Analytics features (advertising reports, remarketing, cross-device reports, and reports on interests and demographics) to provide aggregated and anonymized information about you, provided you have allowed personalized ads in your Google Account.

The special thing about it is that it is cross-device tracking. This means that your data can be analyzed across devices. By activating Google signals, data is collected and linked to the Google Account. Google can thus recognise, for example, when you view a product on our website via a smartphone and only buy the product later via a laptop. By activating Google signals, we can launch cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

Google Analytics also collects additional visitor data such as location, search history, YouTube history and information about your actions on our website through Google signals. This helps Google provide us with better advertising reports and more useful information about your interests and demographics. These include your age, what language you speak, where you live, or what gender you are. In addition, social criteria such as your profession, marital status and income are also added. All these characteristics help Google Analytics to define groups of people or target groups.

The reports also help us to better assess your behaviour, wishes and interests. This enables us to optimize and adapt our services and products for you. This data expires by default after 26 months. Please note that this data collection only takes place if you have allowed personalized advertising in your Google Account. It is always aggregate and anonymous data, and never data about individuals. You can manage or delete this data in your Google Account.

 

Facebook-Pixel Privacy Policy

We use the Facebook pixel of Facebook on our website. We have implemented a code for this on our website. The Facebook pixel is an excerpt of JavaScript code that loads a collection of functions with which Facebook can track your user actions, if you came to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data of your Facebook account. Then Facebook deletes this data again. The collected data is anonymous and cannot be viewed by us and is only used for advertising purposes. If you yourself are a Facebook user and are logged in, your visit to our website is automatically assigned to your Facebook user account.

We only want to show our services or products to people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. Thus, Facebook users (if they have allowed personalized advertising) get to see suitable advertisements. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

In the following we show you those cookies that were set by including Facebook pixels on a test page. Please note that these are only sample cookies. Different cookies are set depending on the interaction on our website.

Name: _fbp
Value: fb.1.1568287647279.257405483-6311195253-7
Purpose: This cookie uses Facebook to display advertising products.
Expiry date: after 3 months

Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Purpose: This cookie is used so that Facebook pixels work properly.
Expiration date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062311195253-3
Value: Name of the author
Purpose: This cookie stores the text and the name of a user, who for example leaves a comment.
Expiry date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fww.test page…%2F (URL of the author)
Purpose: This cookie stores the URL of the website, which the user enters in a text field on our website.
Expiry date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: e-mail address of the author
Purpose: This cookie stores the user’s e-mail address, provided that the user has made it known on the website.
Expiry date: after 12 months

Note: The above mentioned cookies refer to individual user behaviour. Especially when using cookies, changes can never be ruled out on Facebook.

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can always manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/. There you have the possibility to deactivate or activate providers.

If you would like to learn more about Facebook’s privacy policy, we recommend that you read the company’s own privacy policy at https://www.facebook.com/policy.php.

Facebook Automatic Advanced Matching Privacy Policy

We have also activated Automatic Advanced Matching as part of the Facebook pixel function. This pixel feature allows us to send hashed emails, name, gender, city, state, zip code and date of birth or phone number to Facebook as additional information if you have provided us with this data. This activation allows us to tailor advertising campaigns on Facebook even more precisely to people interested in our services or products.

 

Google Tag Manager Privacy Policy

For our website we use the Google Tag Manager of the company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This tag manager is one of many helpful marketing products from Google. The Google Tag Manager allows us to centrally install and manage code sections of various tracking tools we use on our website.

In this privacy policy we would like to explain to you in more detail what the Google Tag Manager does, why we use it and in what form data is processed.

What is the Google Tag Manager?

The Google Tag Manager is an organization tool that allows us to integrate and manage website tags centrally and through a single interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this purpose JavaScript code sections are inserted into the source code of our website. The tags often come from Google internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags take over different tasks. They can collect browser data, feed marketing tools with data, integrate buttons, set cookies and also track users across multiple websites.

Why do we use the Google Tag Manager for our website?

As they say: Organization is half the battle! And that of course also applies to the maintenance of our website. To make our website as good as possible for you and all people interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools show us what interests you most, where we can improve our services and to which people we should still show our offers. And for this tracking to work, we have to integrate appropriate JavaScript codes into our website. Basically we could integrate each code section of the individual tracking tools separately into our source code. However, this requires a relatively large amount of time and it is easy to lose track. Therefore we use the Google Tag Manager. We can easily integrate the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use interface and no programming skills are required. This is how we manage to keep order in our tag jungle.

What information is stored by Google Tag Manager?

The Tag Manager itself is a domain that does not set cookies and does not store any data. It acts as a mere “administrator” of the implemented tags. The data captures the individual tags of the different web analysis tools. The data is virtually routed through the Google Tag Manager to the individual tracking tools and not stored.

However, the situation is completely different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, different data about your web behaviour is usually collected, stored and processed with the help of cookies. To do this, please read our data protection texts on the individual analysis and tracking tools that we use on our website.

In the account settings of the Tag Manager we have allowed Google to receive anonymous data from us. However, this only concerns the use and usage of our Tag Manager and not your data, which is stored via the code sections. We allow Google and others to receive selected data in anonymized form. We thus agree to the anonymous transfer of our website data. Despite long research, we were not able to find out exactly which summarized and anonymous data is forwarded. In any case, Google will delete all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. In benchmarking, we compare our own results with those of our competitors. Based on the collected information, processes can be optimized.

How long and where is the data stored?

When Google stores data, this data is stored on Google’s own servers. The servers are spread all over the world. Most are located in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can find out exactly where the Google servers are located.

How long the individual tracking tools store data about you can be seen in our individual data protection texts for each tool.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set any cookies, but manages tags of different tracking websites. In our privacy policy for each tracking tool, you will find detailed information on how to delete or manage your data.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311195253. If you want to learn more about the Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.

 

Google Site Kit Privacy Policy

We have integrated the WordPress plugin Google Site Kit from the American company Google Inc. into our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Site Kit, we can quickly and easily view statistics from various Google products such as Google Analytics directly in our WordPress dashboard. The tool or the tools integrated into Google Site Kit also collect personal data from you. In this privacy policy we explain why we use Google Site Kit, how long and where data is stored and which other privacy texts are relevant to you in this context.

What is Google Site Kit?

Google Site Kit is a plugin for the content management system WordPress. With this plugin we can view important website analysis statistics directly in our dashboard. These are statistics that are collected by other Google products. First and foremost by Google Analytics. In addition to Google Analytics, the services Google Search Console, Page Speed Insight, Google AdSense, Google Optimize and Google Tag Manager can also be linked to Google Site Kit.

Why do we use Google Site Kit on our website?

As a service provider, it is our job to provide you with the best possible experience on our website. We want you to feel comfortable on our website and find exactly what you are looking for quickly and easily. Statistical evaluations help us to get to know you better and to adapt our offer to your wishes and interests. We use various Google tools for these evaluations. Site Kit makes our work much easier in this respect because we can view and analyze the statistics of Google products right in the dashboard. We no longer need to register for each tool separately. Site Kit thus always provides a good overview of the most important analysis data.

What information does Google Site Kit store?

If you have actively agreed to tracking tools in the cookie notice (also called script or banner), Google products such as Google Analytics will set cookies and send data from you, for example about your user behavior, to Google, where it is stored and processed. This includes personal data such as your IP address.

For more detailed information on the individual services, we have separate text sections in this privacy policy. For example, take a look at our privacy policy on Google Analytics. Here we go into the collected data very precisely. You will learn how long Google Analytics stores, manages and processes data, which cookies can be used and how you can prevent data storage. We also have our own privacy policy with comprehensive information for other Google services such as Google Tag Manager or Google AdSense.

In the following, we show you exemplary Google Analytics cookies that can be set in your browser, provided that you have basically agreed to the data processing by Google. Please note that these cookies are only a selection:

Name: _ga
Value:2.1326744211.152311195253-2
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to differentiate between website visitors.
Expiry date: after 2 years

Name: _gid
Value:2.1687193234.152311195253-7
Purpose: This cookie is also used to differentiate between website visitors.
Expiration date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Purpose: This cookie is used to lower the request rate.
Expiration date: after 1 minute

How long and where is the data stored?

Google stores collected data on its own Google servers, which are distributed worldwide. Most of the servers are located in the United States and therefore it is easily possible that your data is also stored there. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where the company provides servers.

Data collected by Google Analytics is stored for 26 months in a standardised way. Afterwards your user data will be deleted. The retention period applies to all data linked to cookies, user recognition and advertising IDs.

How can I delete my data or prevent data storage?

You always have the right to obtain information about your data, to have your data deleted, corrected or restricted. You can also deactivate, delete or manage cookies in your browser at any time. Here we show you the corresponding instructions for the most common browsers:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311195253. To learn more about data processing by Google, we recommend that you read Google’s comprehensive privacy policy at https://policies.google.com/privacy?hl=de.

 

Google AdSense Privacy Policy

We use Google AdSense on this website. This is an advertising program of the company Google Inc. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google AdSense we can display ads on this website that match our theme. In this way, we can offer you ads that ideally represent a real added value for you. In the course of this privacy policy about Google AdSense we explain why we use Google AdSense on our website, which data is processed and stored by you and how you can prevent this data storage.

What is Google AdSense?

The advertising program Google AdSense has been around since 2003, and unlike Google Ads (formerly Google AdWords), you cannot place your own ads here. Over Google AdSense advertisements on web pages, as for example on ours, are played out. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which ads you will see. Of course we only want to offer you ads that interest you and provide you with added value. Google checks which ads are suitable for our website and our users based on your interests or your user behavior and our offer. At this point we would like to mention that we are not responsible for the selection of the advertisements. With our website we only offer the advertising space. The selection of the displayed advertisements is made by Google. Since August 2013 the ads are also adapted to the respective user interface. This means that no matter whether you visit our website from your smartphone, PC or laptop, the ads adapt to your device.

Why do we use Google AdSense on our website?

Running a high quality website requires a lot of dedication and effort. Basically, we are never finished with the work on our website. We always try to maintain our site and keep it as up-to-date as possible. Of course we also want to achieve an economic success with this work. Therefore we have decided to use advertisements as a source of income. However, the most important thing for us is not to disturb your visit on our website by these ads. With the help of Google AdSense you will only be offered advertising that fits our topics and your interests.

Similar to Google indexing for a website, a bot examines the corresponding content and offers on our website. Then the ads are adapted in terms of content and presented on the website. In addition to the content overlap between ads and website offers, AdSense also supports interest-based targeting. This means that Google will also use your data to offer advertising tailored to your needs. This way you receive advertising that ideally offers you a real added value and we have a higher chance to earn a little bit more.

Which data is stored by Google AdSense?

So that Google AdSense can display a tailor-made, on you adapted advertisement, among other things cookies are used. Cookies are small text files that store certain information on your computer.

In AdSense, cookies are intended to enable better advertising. The cookies do not contain any personally identifiable data. However, please note that Google considers data such as “pseudonymous cookie IDs” (name or other identifier is replaced by a pseudonym) or IP addresses as non-personally identifiable information. Under the DSGVO, however, this data may be considered personal data. Google AdSense sends a cookie to the browser after each impression (this is always the case when you see an ad), each click and any other activity that leads to a call to the Google AdSense servers. If the browser accepts the cookie, it is stored there.

AdSense may allow third parties to place and read cookies in your browser or use web beacons to store information obtained from ad delivery on the website. Web beacons are small graphics that perform log file analysis and record the log file. This analysis enables a statistical evaluation for online marketing.

Google may use these cookies to collect certain information about your user behaviour on our website. This includes:

  • Information on how to handle an ad (clicks, impressions, mouse movements)
  • Information whether an advertisement has already appeared in your browser at an earlier time. This data helps to prevent you from seeing an ad more often.

In doing so, Google analyses and evaluates the data on the displayed advertising media and your IP address. Google uses the data primarily to measure the effectiveness of an advertisement and to improve the advertising offer. This data is not linked to personal data that Google may have about you through other Google services.

In the following we present you cookies that Google AdSense uses for tracking purposes. Here we refer to a test website that has exclusively installed Google AdSense: 

Name: uid
Value: 891269189311195253-8
Purpose: The cookie is stored under the domain adform.net. It provides a uniquely assigned, machine-generated user ID and collects data about activity on our website.
Expiry date: after 2 months

Name: C
Value: 1
Purpose: This cookie identifies whether your browser accepts cookies. The cookie is stored under the domain track.adform.net.
Expiry date: after 1 month

Name: cid
Value: 8912691894970695056,0,0,0,0
Purpose: This cookie is stored under the domain track.adform.net, stands for client ID and is used to improve the advertising for you. It can deliver more relevant advertising to the visitor and helps improve campaign performance reports.
Expiry date: after 2 months

Name: IDE
Value: zOtj4TWxwbFDjaATZ2TzNaQmxrU311195253-1
Purpose: The cookie is stored under the domain doubleclick.net. It is used to register your actions after the ad or after clicking the ad. This allows us to measure how well an ad is received by our visitors.
Expiration date: after 1 month

Name: test_cookie
Value: not specified
Purpose: With the help of the “test_cookies” you can check whether your browser supports cookies at all. The cookie is stored under the domain doubleclick.net.
Expiry date: after 1 month

Name: CT592996
Value:733366
Purpose: Will be saved under the domain adform.net. The cookie is set when you click on an advertisement. We could not find out more detailed information about the use of this cookie.
Expiration date: after one hour

Note: This list cannot claim to be exhaustive, as experience has shown that Google always changes the choice of its cookies.

How long and where is the data stored?

Google records your IP address and various activities that you carry out on the website. Cookies store this information about the interactions on our website. According to Google, the company collects and stores the information provided in a secure manner on Google’s own servers in the USA.

If you do not have a Google account or are not logged in, Google usually saves the collected data with a unique identification (ID) on your browser. The unique IDs stored in cookies serve, for example, to ensure personalized advertising. If you are logged into a Google Account, Google may also collect personal data.

You can delete some of the data that Google stores at any time (see next section). Much of the information stored in cookies is automatically deleted after a certain amount of time. However, there is also data that Google stores over a longer period of time. This is the case if Google has to store certain data for an indefinite, longer period of time due to economic or legal necessities.

How can I delete my data or prevent data storage?

You always have the possibility to delete or deactivate cookies that are on your computer. How exactly this works depends on your browser.

Here you will find instructions on how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you want to allow it or not. Downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 will also deactivate all “advertising cookies”. Please note that by deactivating these cookies you do not prevent the advertising, but only the personalized advertising.

If you have a Google Account, you can deactivate personalised advertising on the https://adssettings.google.com/authenticated website. You will continue to see ads here, but they will no longer match your interests. However, ads are still displayed based on a few factors such as your location, browser type, and the search terms you use.

You can read at https://www.google.com/intl/de/policies/privacy/ which data Google generally collects and for what purpose they use this data.

 

Google Ads (Google AdWords) Conversion Tracking Privacy Policy

We use Google Ads (formerly Google AdWords) as an online marketing measure to promote our products and services. In this way we want to make more people aware of the high quality of our offers on the Internet. As part of our advertising activities through Google Ads, we use conversion tracking from Google Inc. on our website, but in Europe, all Google services are provided by Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland). This free tracking tool allows us to better tailor our advertising offer to your interests and needs. In the following articles, we’ll go into more detail about why we use conversion tracking, what data is stored and how you can prevent it.

What is Google Ads Conversion Tracking?

Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online area, Google Ads offers the best platform for this. Of course, we also want to get an exact overview of the cost-benefit factor of our advertising campaigns. Therefore we use the conversion tracking tool of Google Ads.

But what exactly is a conversion? A conversion occurs when you go from being a purely interested website visitor to an acting visitor. This always happens when you click on our ad and then perform another action, such as visiting our website. With Google’s conversion tracking tool, we record what happens after a user clicks on our Google Ads ad. For example, we can see if products are purchased, services are used or if users have subscribed to our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offer on other websites as well. The aim is to ensure that our advertising campaigns really only reach those people who are interested in our offers. With the conversion tracking tool we see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then make a conversion. With this data we can calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. Furthermore, we can use the data obtained to make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What information is stored in Google Ads conversion tracking?

We have included a conversion tracking tag or code snippet on our website to better analyze certain user actions. If you now click on one of our Google Ads ads, the “conversion” cookie from a Google domain is stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here are the data of the most important cookies for Google’s conversion tracking:

Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ311195253-3
Purpose: This cookie stores every conversion you make on our site after you have come to us via a Google Ad.
Expiry date: after 3 months

Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Purpose: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiration date: after 3 months

Note: The _gac cookie only appears in connection with Google Analytics. The above list does not claim to be complete, as Google always uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you are surfing on our website and the cookie has not expired, we and Google will recognize that you have found us through our Google Ads display. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. The conversion tracking of Google Ads can be further refined and improved using Google Analytics. For ads that Google displays in multiple locations on the web, our domain may set cookies named “__gads” or “_gac”. Since September 2017, analytics.js has been storing various campaign information with the _gac cookie. The cookie saves this data as soon as you visit one of our pages for which Google Ads has set up automatic tagging. In contrast to cookies that are set for Google domains, Google can only read these conversion cookies if you are on our website. We do not collect or receive any personal data. We receive a report with statistical evaluations from Google. For example, we find out the total number of users who clicked on our advertisement and we see which advertising measures were well received.

How long and where is the data stored?

At this point we would like to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies with the name “Conversion” and “_gac” (which is used in connection with Google Analytics) have an expiration date of 3 months.

How can I delete my data or prevent data storage?

You have the option not to participate in Google Ads conversion tracking. If you disable the Google Conversion Tracking cookie through your browser, you’re blocking conversion tracking. In this case, you will not be included in the tracking tool’s statistics. You can change the cookie settings in your browser at any time. Each browser works slightly differently. Here you will find instructions on how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you want to allow it or not. Downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 will also deactivate all “advertising cookies”. Please note that by deactivating these cookies you do not prevent the advertising, but only the personalized advertising.

Through the certification for the American-European data protection agreement “Privacy Shield”, the American company Google LLC must comply with the data protection laws applicable in the EU. If you would like to learn more about data protection at Google, we recommend Google’s general data protection declaration: https://policies.google.com/privacy?hl=de.

 

Embedded Social Media Elements Privacy Policy

We integrate elements of social media services on our website to display images, videos and text.
When you visit pages that display these elements, data is transferred from your browser to the respective social media service and stored there. We have no access to this data.
The following links will take you to the pages of the respective social media services where it is explained how they handle your data:

 

Facebook Privacy Policy

We use selected tools from Facebook on our website. Facebook is a social media network of the company Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland These tools enable us to provide the best possible experience for you and people interested in our products and services. Below we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

What are Facebook tools?

Among many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. But since the term is hardly known, we have decided to call them simply Facebook Tools. Among them you will find:

  • Facebook pixels
  • social plug-ins (such as the “Like” or “Share” button)
  • Facebook login
  • account kit
  • APIs (Application Programming Interface)
  • SDKs (collection of programming tools)
  • Platform Integrations
  • Plugins
  • Codes
  • Specifications
  • Documentation
  • Technologies and services

Through these tools, Facebook extends services and has the ability to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We want to show our services and products only to people who are really interested in them. With the help of advertisements (Facebook Ads) we can reach exactly these people. However, in order to be able to show users suitable ads, Facebook needs information about people’s wishes and needs. For example, information about user behaviour (and contact details) is provided to the company on our website. This enables Facebook to collect better user data and to show interested people the appropriate advertising about our products and services. The tools thus enable tailored advertising campaigns on Facebook.

Facebook calls data about your behavior on our website “event data”. This data is also used for measurement and analysis services. Facebook can thus produce “campaign reports” on our behalf about the impact of our advertising campaigns. Furthermore, analyses give us a better insight into how you use our services, website or products. This enables us to use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data is stored by Facebook Tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to match the data with the data it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, a so-called “hashing” process takes place. This means that a data record of any size is transformed into a character string. This also serves to encrypt data.

In addition to the contact data, “event data” is also transmitted. By “event data” we mean the information we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. “Event information” may also be linked to contact information. This allows Facebook to provide better personalized advertising. After the aforementioned matching process, Facebook will delete the contact information.

In order to be able to deliver advertisements in an optimized way, Facebook only uses the event data if it has been combined with other data (which has been collected by Facebook in another way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member or not, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools, we will go into more detail about individual Facebook cookies. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

In principle, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where your data is stored. However, customer data is deleted within 48 hours after it has been compared with your own user data.

How can I delete my data or prevent data storage?

In accordance with the Data Protection Basic Regulation, you have the right to information, correction, transferability and deletion of your data.

A complete deletion of the data will only take place if you completely delete your Facebook account. And this is how deleting your Facebook account works:

1) Click Settings on the right side of Facebook.

2) Then click on “Your Facebook Information” in the left column.

3) Now click “Deactivation and deletion”.

4) Now select “Delete account” and then click on “Next and delete account

5) Now enter your password, click on “Next” and then on “Delete account

The storage of the data that Facebook receives via our site is done, among other things, via cookies (e.g. in the case of social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. The following instructions show you how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you want to allow it or not.

Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope we have provided you with the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines at https://www.facebook.com/about/privacy/update.

 

Facebook Social Plug-ins Privacy Policy

So-called social plug-ins of the company Facebook Inc. are integrated on our website. You can recognize these buttons by the classic Facebook logo, such as the “Like” button (the hand with the thumb raised) or by a clear “Facebook Plug-in” label. A social plugin is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most commonly used functions are the familiar “Like” and “Share” buttons.

The following social plug-ins are offered by Facebook:

  • “Save” button
  • “Like” button, share, send and quote
  • Page plug-in
  • Comments
  • Messenger plug-in
  • Embedded contributions and video players
  • Group plug-in

At https://developers.facebook.com/docs/plugins you can find more information on how to use the individual plug-ins. We use the social plug-ins on the one hand to offer you a better user experience on our site, on the other hand because Facebook can use them to optimize our ads.

If you have a Facebook account or have visited facebook.com before, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the “Like” button).

The information received will be deleted or made anonymous within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time and other information concerning your browser.

In order to prevent Facebook from collecting a lot of data during your visit to our website and connecting it with Facebook data, you must log off (log out) from Facebook during your visit to the website.

If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. However, data such as your IP address or which website you visit may be sent to Facebook. We would like to point out that we do not know the exact content of the data. However, according to our current state of knowledge, we try to inform you as well as possible about data processing. How Facebook uses the data, you can also read about in the company’s data policy at https://www.facebook.com/about/privacy/update.

The following cookies are set in your browser at least when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: not specified
Purpose: This cookie is used to make the social plug-ins on our website work.
Expiration date: after session end

Name: fr
Value: 0jieyh4311195253c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: The cookie is also necessary for the plug-ins to work properly.
Expiry date:: after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/grundsätzlich There you have the option to deactivate or activate providers.

If you would like to learn more about Facebook’s privacy policy, we recommend that you read the company’s own privacy policy at https://www.facebook.com/policy.php.

 

Facebook Login Privacy Policy

We have integrated the practical Facebook login on our site. So you can easily log in with your Facebook account without having to create another user account. If you decide to register using the Facebook login, you will be redirected to the social media network Facebook. There the registration will be done via your Facebook user data. Through this login procedure, data about you or your user behavior is stored and transmitted to Facebook.

Facebook uses various cookies to store the data. In the following we show you the most important cookies that are set in your browser or already exist when you log in to our site via the Facebook login:

Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: This cookie is used to make the social plugin on our website work at its best.
Expiry date: after 3 months

Name: datr
Value: 4Jh7XUA2311195253SEmPsSfzCOO4JFFl
Purpose: Facebook sets the “datr” cookie when a web browser accesses facebook.com, and the cookie helps identify login activity and protect users.
Expiry date: after 2 years

Name: _js_datr
Value: deleted
Purpose: This session cookie sets Facebook for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiry date: after the end of the meeting

Note: The cookies listed are only a small selection of the cookies available to Facebook. Other cookies are for example _ fbp, sb or wd. A complete enumeration is not possible because Facebook has a large number of cookies and uses them variably.

The Facebook login offers you a quick and easy registration process on the one hand, and on the other hand it gives us the opportunity to share data with Facebook. This allows us to better adapt our offer and promotions to your interests and needs. Data that we receive from Facebook in this way are public data such as

  • Your Facebook name
  • Your profile picture
  • a registered e-mail address
  • Friends lists
  • Button information (e.g. “Like” button)
  • Date of birth
  • Language
  • Place of residence

In return, we provide Facebook with information about your activities on our website. Among other things, this is information about the terminal device you use, which sub-pages you visit on our website or which products you have purchased from us.

By using Facebook Login you agree to the data processing. You can revoke this agreement at any time. If you would like more information about data processing by Facebook, we recommend that you read the Facebook privacy policy at https://de-de.facebook.com/policy.php.

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.

 

Instagram Privacy Policy

We have included features from Instagram on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram is a subsidiary of Facebook Inc. since 2012 and is part of the Facebook products. The embedding of Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit web pages on our website that have an Instagram feature embedded, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is therefore processed across all Facebook companies.

In the following, we want to give you a more detailed insight into why Instagram collects data, what data is involved and how you can largely control the data processing. Since Instagram is part of Facebook Inc., we obtain our information from the Instagram policies on the one hand, but also from the Facebook data policies themselves on the other.

What is Instagram?

Instagram is one of the most popular social media networks worldwide. Instagram combines the advantages of a blog with the benefits of audiovisual platforms such as YouTube or Vimeo. On “Insta” (as many users casually call the platform) you can upload photos and short videos, edit them with different filters and also distribute them in other social networks. And if you don’t want to be active yourself, you can also just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And, of course, we too have reacted to this boom. We want you to feel as comfortable as possible on our website. That’s why a varied preparation of our content is a matter of course for us. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be used for personalized advertising on Facebook. This way, our ads are only shown to people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not identify you personally.

What data does Instagram store?

If you come across one of our sites that has Instagram features (such as Instagram images or plug-ins) built in, your browser will automatically connect to Instagram’s servers. Data is sent to Instagram, stored and processed. This is regardless of whether you have an Instagram account or not. This includes information about our website, your computer, purchases made, advertisements you see and how you use our services. We also record the date and time of your interaction with Instagram. If you have an Instagram account or are logged in, Instagram stores much more information about you.

Facebook differentiates between customer data and event data. We assume that this is the case with Instagram. Customer data includes, for example, name, address, phone number and IP address. It is important to note that this customer data is only submitted to Instagram after you have been “hashed”. Hashing means that a data set is transformed into a string. This allows you to encrypt the contact information. In addition, the “event data” mentioned above is also transmitted. By “event data” Facebook – and consequently Instagram – understands data about your user behavior. It can also happen that contact data is combined with event data. The contact data collected will be compared with the data that Instagram has already collected from you.

Via small text files (cookies), which are usually set in your browser, the collected data are transmitted to Facebook. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing at Instagram works the same way as on Facebook. This means: if you have an Instagram account or have visited www.instagram.com, Instagram has at least one cookie set. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram feature. After 90 days (after matching) at the latest, this data is deleted or anonymized. Although we have studied Instagram’s data processing, we cannot say exactly what data Instagram collects and stores.

In the following we show you cookies that are set in your browser at least when you click on an instagram function (such as a button or an Insta image). In our test we assume that you do not have an Instagram account. Of course, if you are logged in to Instagram, significantly more cookies will be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: “”
Purpose: This cookie is most likely set for security reasons to prevent fake requests. However, we could not find out more about this.
Expiry date: after one year

Name: mid
Value: “”
Purpose: Instagram uses this cookie to optimize its own services and offerings inside and outside Instagram. The cookie defines a unique user ID.
Expiry date: after the end of the session

Name: fbsr_311195253124024
Value: not specified
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiration date: after the end of the session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiry date: after the end of the session

Name: urlgen
Value: “{\”194.96.75.33\”: 1901}:1iEtYv:Y833k2_UjKvXgYe311195253″
Purpose: This cookie is used for Instagram’s marketing purposes.
Expiry date: after the end of the session

Note: We cannot claim completeness here. Which cookies are set in each individual case depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between the Facebook companies with external partners and with people you connect with around the world. Data processing is done in accordance with our own data policy. For security reasons, among others, your data is distributed on Facebook servers around the world. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Dank der Datenschutz Grundverordnung haben Sie das Recht auf Auskunft, Übertragbarkeit, Berichtigung und Löschung Ihrer Daten. In den Instagram-Einstellungen können Sie Ihre Daten verwalten. Wenn Sie Ihre Daten auf Instagram völlig löschen wollen, müssen Sie Ihr Instagram-Konto dauerhaft löschen.

Und so funktioniert die Löschung des Instagram-Kontos:

Öffnen Sie zuerst die Instagram-App. Auf Ihrer Profilseite gehen Sie nach unten und klicken Sie auf „Hilfebereich“. Jetzt kommen Sie auf die Webseite des Unternehmens. Klicken Sie auf der Webseite auf „Verwalten des Kontos“ und dann auf „Dein Konto löschen“.

Wenn Sie Ihr Konto ganz löschen, löscht Instagram Posts wie beispielsweise Ihre Fotos und Status-Updates. Informationen, die andere Personen über Sie geteilt haben, gehören nicht zu Ihrem Konto und werden folglich nicht gelöscht.

Wie bereits oben erwähnt, speichert Instagram Ihre Daten in erster Linie über Cookies. Diese Cookies können Sie in Ihrem Browser verwalten, deaktivieren oder löschen. Abhängig von Ihrem Browser funktioniert die Verwaltung immer ein bisschen anders. Hier zeigen wir Ihnen die Anleitungen der wichtigsten Browser.

Chrome: Cookies in Chrome löschen, aktivieren und verwalten

Safari: Verwalten von Cookies und Websitedaten mit Safari

Firefox: Cookies löschen, um Daten zu entfernen, die Websites auf Ihrem Computer abgelegt haben

Internet Explorer: Löschen und Verwalten von Cookies

Microsoft Edge: Löschen und Verwalten von Cookies

Sie können auch grundsätzlich Ihren Browser so einrichten, dass Sie immer informiert werden, wenn ein Cookie gesetzt werden soll. Dann können Sie immer individuell entscheiden, ob Sie das Cookie zulassen wollen oder nicht.

Instagram ist ein Tochterunternehmen von Facebook Inc. und Facebook ist aktiver Teilnehmer beim EU-U.S. Privacy Shield Framework. Dieses Framework stellt eine korrekte Datenübertragung zwischen den USA und der Europäischen Union sicher. Unter https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC  erfahren Sie mehr darüber. Wir haben versucht, Ihnen die wichtigsten Informationen über die Datenverarbeitung durch Instagram näherzubringen. Auf https://help.instagram.com/519522125107875
können Sie sich noch näher mit den Datenrichtlinien von Instagram auseinandersetzen.